Leveraging Technology for Immediate Impact and Long-Term Growth

The marketplace for health providers - for better or worse - has been pancaked due to the evolution of technology. A sole practitioner can now reach and influence as far and wide as a "renowned institution." AI, SaaS and Digital Marketing allow small providers who are willing to target a specific niche to successfully compete with much larger entities. The larger entities still offer advantages associated with recognized brands - namely operating at scale and being a one-stop shop for myriad needs.

A modern workspace showcasing advanced technology for business growth.

The Growing Role of Technology in Healthcare

Technology is foundational to the ongoing evolution of healthcare, most visibly with the rise of coaches and health influencers, and the expansion of traditional providers "beyond the four walls" of the clinic or hospital.

Institutional Trust

The Covid 19 virus was the most impactful societal health event most of us will ever encounter. The resulting loss of confidence in "mainstream" health providers has opened the door to the non-traditional providers - coaches, counselors, therapists and the like. Easy access to marketing, clinical and administrative tools has facilitated their acquisition and service of new patients. And these providers have capitalized on the missteps of "the system" and the rise of the "Make America Healthy Again" mindset. Americans have rightly become frustrated with the visible failure of the traditional system to improve population health.

In response, many mainstream providers have responded in kind by extending their services to include those same kinds of alternative and integrative health services. Technology has facilitated their shift in this direction to quickly build out and market these services leveraging their expansive geographic footprint, access to capital and technical infrastructure.

Enabling Customer Experience Improvements

Providers large and small are investing to create a friendlier end-to-end customer experience. Agentless appointment scheduling, text reminders, destination mapping, online portals with visit history and results and biometric monitoring are all now prevalent in the market.

Providers who are unable to keep up in the age of experience-centric care will undoubtedly lose share at a time where patient volume is critical to their profitability and longevity.

The Artificial Intelligence (AI) Revolution

AI technologies are transforming the healthcare industry - automating processes, providing insights and integrating formerly disparate aspects of the healthcare system. Providers of all shapes and sizes have opportunities to improve patient and business outcomes using AI. Addressing AI as a strategic imperative and foundational component to the future of delivering care is an essential responsibility of leaders in all corners of the industry - as much as previous transformations like technology enabled diagnostics, pharmaceutical treatments, and nuclear medicine.